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About Us
Public Relations Society of America (PRSA) is the world’s largest organization for PR professionals, with more than 20,000 members and 100 chapters nationwide. PRSA National and PRSA Chapter membership work hand in hand — giving you a full spectrum of benefits on the national and Alabama level that will expand your knowledge and enhance your communications career. Our diverse membership includes influential leaders and young professionals at universities, publicly traded corporations, large privately held companies, small businesses, nonprofit organizations and public relations and marketing agencies. We all share a mutual commitment to practice effective, ethical and responsible public relations.
Our chapter members seek to improve our communications skills, build relationships and enjoy good fellowship through our programming and networking opportunities. Our monthly meetings (held on the second Tuesday of every month) feature informative speakers, networking and lunch. Alabama PRSA members also have access to resources, awards and events to support professional development goals.
Join Alabama PRSA
Thank you for your interest in the Alabama chapter of the Public Relations Society of America.
When you join Alabama PRSA, you will become part of a network of communication professionals working in a broad range of industries - including agencies, business/finance, construction, education, health care, independent practice, sales/retail, tourism, entertainment and more.
Our chapter offers exclusive professional development and networking opportunities to members. Your annual chapter dues cover registration to most of our events, including our monthly chapter luncheons (with both in-person and virtual options) as well as special workshops and series, social mixers, volunteer programs and other special events.
To join the chapter, simply add an Alabama chapter membership to your application when joining national PRSA. If you have any questions, please contact membership@alabamaprsa.org. We look forward to connecting with you!
Membership Dues
Members
Annual dues to PRSA Alabama are $95, which includes registration to monthly chapter luncheons and other special programs and events. Members must first join national PRSA, which offers several membership types based on years of experience. The Alabama chapter offers a special discount on state chapter dues to recent PRSSA graduates.
How to Join
New Members
To join Alabama PRSA, apply directly on the national PRSA website and select the Alabama chapter in your application. There are several national PRSA membership types, based on years of experience.
Returning Members
If you are a former member of any PRSA chapter, including the Alabama chapter, you may reinstate your membership by emailing membership@prsa.org.
National Members
If you are already a member of national PRSA, you may add membership to the Alabama chapter by contacting membership@prsa.org. They will invoice you for state dues and, upon payment, you will immediately be added to the chapter.
Retired Members
Retired public relations professionals who were members of PRSA for at least five years may continue their membership for a small annual fee. Email membership@prsa.org for more information.
PRSSA Graduates
Recent graduates of an Alabama or Mississippi chapter of the Public Relations Student Society of America (PRSSA) are offered $50 off state chapter dues the first year of membership. Simply apply for the "Associate Member: PRSSA Graduate" membership level on the national PRSA website and add the Alabama chapter membership to your cart to receive the discount.
Group Memberships
National PRSA offers a group membership rate to companies with five or more employees.
Transferring Membership Between PRSA Chapters
Are you moving to or from Alabama? Current members wishing to transfer their chapter membership to or from another chapter should contact PRSA Member Services at membership@prsa.org.
PR Ethics: Take it Personally
PR Ethics: Take It Personally is a comprehensive campaign conceived and implemented in 2018 by PRSA Alabama, led by then-Ethics Officer Stacy Smith, APR, Fellow PRSA. Continue to use campaign resources below to emphasize the PRSA ethical code. Also, look for the "Briefly Ethics" column in our monthly newsletter, which highlights the practical application of the ethics code and is written by 2021 Ethics Co-chairs Patrice T. Conwell, APR and Jacquelyn Shaia, J.D., Ph.D. Please email them with any comments or questions.
Code of Ethics
PRSA is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.
The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of America. Each of us sets an example for each other — as well as other professionals — by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.
Ethical practice is the most important obligation of a PRSA member. We view the Member Code of Ethics as a model for other professions, organizations and professionals.
Celebrate Ethics Month with our Newsletters
Diversity & Inclusion Statement
Diversity and inclusion are integral to the evolution and growth of PRSA and the public relations industry.
The most obvious contexts of diversity include race, ethnicity, religion, age, ability, sexual orientation, gender, gender identity, country of origin, culture and diversity of thought. However, in a rapidly changing society, diversity continues to evolve and can include class, socioeconomic status, life experiences, learning and working styles, and personality types and intellectual traditions and perspectives, in addition to cultural, political, religious and other beliefs.
These defining attributes impact how we approach our work, connect with others and move through the world. Inclusion, according to the Society for Human Resource Management (SHRM), is defined as “the achievement of a work environment in which all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success.”
Inclusion is not just about having that “seat at the table” but is about ensuring everyone’s voice is heard and fully considered. Diversity and inclusion are proactive behaviors.
Respecting, embracing, celebrating and validating those behaviors are integral to PRSA’s DNA. Diversity and inclusion are vital to the success of our profession, our members and the communities in which we live and work. It is essential and is our responsibility as members of PRSA to carry this forward.