Thank you for your interest in the Alabama chapter of the Public Relations Society of America. Our more than 170 members include some of the most respected individuals working for the biggest and best companies in our state. We are the #1 resource for communication professionals in Alabama.


I’ve been thinking about work-life balance a lot lately.

Like so many in our profession, I like to say “yes.” You get a lot more interesting work and get to meet more interesting people when you say “yes” than when you say “no.”

And, like so many in our profession, I struggle to fit it all in. Work. Family obligations. Continuing education. Professional development. All of this in age when there is no down time. It’s a 24/7 world, and we are always on.

Always on.

And it’s not just with work-life balance. How do we manage clients that expect us to always be on, always be available, always be working? How do we respond to the media or manage a crisis when the media is always on?

If you struggle with these questions, mark your calendars for April 19-21, 2017. That’s when your PRSA Alabama chapter will host the PRSA Southeast District Conference. We’ll explore the Always On nature of our profession with sessions focused on how to manage the daily bombardment of information while remaining focused and strategic. We’ll hear success stories from around the region with helpful tips and best practices you can take home and use immediately.

We are extremely excited to welcome PR professionals from all over the Southeast to Birmingham and highlight all this magic city has to offer. We’ll be drawing on the expertise of PR pros around the state to help plan this monumental event.

There’s a lot of work to be done between now and then, but we are up to the task!

Keep an eye on your inbox soon for more details and be sure to mark the dates on your calendar. And if you are interested in helping with some aspect of the conference, we welcome that, too! We’ll be sharing more information on how to get involved later this summer.

Have a wonderful summer, and don’t forget to take a break from your “always on” schedule to focus on your work-life balance!

Julie Ross Senter, APR
Alabama PRSA Chapter President