Advertising Coordinator

 ADVERTISING COORDINATOR

Description
Alagasco, the largest natural gas utility in the state, has an immediate opening for an Advertising Coordinator in our Birmingham office.

Responsibilities include:

 

  • Advertising and Marketing Communications
     • Coordinates overall advertising strategy and ensures consistent messaging.
     • Responsible for promoting and protecting the corporate brand.
     • Oversees internal Business Development communications and coordinates with other areas as needed.
     • Responsible for advertising budgeting and calculating ROI and effectiveness of advertising program.
  • Public Relations and Media Relations
     • Responsible for the development and implementation of public relations activities that support Business Development objectives.
     • Ensures public relations strategy is aligned with advertising objectives.
     • Responsible for the development and implementation of effective media relations program for Alagasco.
  • Internal and External Communications
     • Responsible for Business Development’s internal and external communications including videos, e-newsletters, Web content and written materials and speeches.
     • Assists with researching and writing news releases, speeches, brochures and a variety of communications to promote Alagasco programs and products.
  • Web Marketing and Consumer Communications
     • Responsible for the strategy, design and content of the Business Development areas of Alagasco.com.
     • Uses Web and email to effectively promote natural gas and natural gas products to consumers.
  • Graphics and Visual Communications
     • Oversees the graphic and visual communications in all media.
     • Ensures consistent branding and imaging.

Requirements
The qualified applicant will have a  bachelor’s degree in marketing or communications and 3+ years of experience in marketing, advertising, public relations or with the news media.  In lieu of degree 5+ years of work experience in the previous disciplines will be considered.   Qualified applicant must have a thorough understanding of communications skills and techniques, with special emphasis on the ability to compose and write.
 
We offer a highly competitive salary and a bonus plan with a complete benefits package. 


By clicking below, you will be redirected to the Energen Career Center which administers job openings for the Energen family, including Energen, Energen Resources and Alagasco.

 

To apply: Click here and then click the "Click Here to Apply" button at the bottom of the job description.