Alabama Chapter Meeting
To Blog or Not to Blog?
Tuesday, February 12
11:45 a.m.
Alabama Power Metro Auditorium
1313 6th Avenue North

John Archibald
The Birmingham News
http://blog.al.com/archiblog/		 Andre Natta
http://bhamterminal.com/
http://dresramblings.wordpress.com		 Wade Kwon
http://wadeonbirmingham.com


To Blog or Not to Blog? That is the question. Everywhere you turn it seems as if someone is blogging about their life, work or company. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. But is it the best PR move for your client or company? And is blogging so five minutes ago?

According to The New York Times, some companies are starting to pay attention to blogs, using them as a kind of informal network of consumer opinion. "In addition to viewing blogs as another media channel, it allows us to keep our pulse on the marketplace," said Ken Ross, a vice president of Netflix, the movie rental company based in Los Gatos, Calif.

Steve Rubel, of New York, whose blog Micro Persuasion, steverubel.typepad.com/micropersuasion, follows the impact of blogs on public relations, argues that companies should embrace the in-depth customer feedback the blogs offer. "It's a 24/7 focus group that's transparent and out in the open," said Mr. Rubel, adding that "the opportunity here is for companies to find their brand ambassadors."

Find out from a panel of Birmingham experts who use blogs for work and others who have built their careers around their blog to help you decide whether or not blogging is the best move for your client or company.

RSVP to Melanie Davis by Friday, February 8 at noon.

PRSA members-FREE

Non-member-$20

Students-$10