Top 10 Elements to Have in an Online Newsroom

Tuesday, December 9 at 11:45 a.m.

Alabama Power Metro Auditorium

1313 6th Avenue North, Birmingham

Non-members-$20, Students-$10, PRSA AL Chapter Member-FREE

What do journalists want to access first and foremost in an online newsroom? Get a firsthand look at the 2008 Online Newsroom Survey. Learn what came in at the number one spot and the nuances behind it, as well as the essential elements and functions that should be included in your online newsroom. View real-world examples of corporate online newsrooms, including Delta Air Lines®, Ford Motor Company, Walgreens®, VW, Prudential Financial and Paychex®.

Topics include:

Top 10 Reasons to have an Online Newsroom
Top 10 Elements to have in an Online Newsroom
Top 5 Functions to have in an Online Newsroom
Top 5 Mistakes to make in an Online Newsroom

As Director of Marketing/Sales, Ibrey Woodall oversees the marketing and public relations functions for TEKgroup International. She holds a Bachelor of Arts in Mass Communications from the University of South Florida and an Internet Webmaster Certification from Florida Atlantic University. Ibrey possesses almost 25 years experience in the industry, 11 of these years have concentration within the electronic/Internet arena. Prior to TEKgroup, Ibrey has held advertising, production and editorial positions at Interzine/Times-Mirror Magazines Interactive, Golfweek Magazine and CRC Press, respectively.

Ibrey is a member of the Public Relations Society of America and previously sat on the Board of Directors of the PRSA Gulfstream Chapter. She still serves as Website Chair. She is an active speaker and exhibitor at public relations functions, has been featured in the Sun-Sentinel Manager Profile, and nominated for the Association of Women in Communications 2006 Woman of the Year (Technology division). She has been published in PR Tactics, PR WEEK, Bulldog Reporter's Daily ‘Dog, and the South Florida Business Journal.