2018 APR Study Course

2018 APR Study Course Sessions will be held at State Farm, 100 State Farm Pkwy, Homewood, AL 35209, at 7:30 a.m. on Thursdays beginning March 8. Breakfast is available for purchase in the cafeteria.

Please arrive a few minutes early for parking and check-in. Once you turn onto the campus from State Farm Parkway, take the first left into the parking lot and park anywhere. The main entrance is the glass-enclosed two-story atrium across from the parking lot. Come to the desk in the lobby and have a picture ID available to present to the security team. The course will take place in the Jackson Room.

Class will start promptly at 7:30 a.m.


  • The cost is $25 payable to Alabama PRSA.
  • Candidates are asked to have their APR application and the first section of their APR questionnaire completed and with them at the first meeting on March 8. (It is not necessary to have submitted your application, but it should be completed.) Application and questionnaire are available on the website www.praccreditation.org.
  • Candidates are responsible for printing their own copy of the Study Guide, available on the website www.praccreditation.org.


Interested members, please contact an APR chair: David Majors, APR (david.majors.gads@statefarm.com); Sara Franklin, APR (sara@thelollargroup.com); or Joy Carter, APR (jcarter@american-usa.com).


APR 2018 Study Course

Thursdays at 7:30 a.m. starting March 8th

State Farm (Jackson Room), 100 State Farm Pkwy, Homewood, AL 35209







March 8


APR Chairs

APR Chairs

March 15

Public Relations as a Management Function PP 22-25; Eras of PR History, PP 136-139



March 22

Understanding theories, models PP 123-135



March 29

Research PP 28-53



April 5

Writing a PR Plan PP 54-70



April 12

Leading the PR Function PP 72-94



April 19

Off Week



April 26

Managing Relationships PP 95-107



May 3

Applying Ethics and Law PP 109-115



May 10

Managing Issues and Crisis Comms PP117-120



May 17

EXTRA: APR Jeopardy!

Joy Carter

David Majors